The Story

I Spent Fourteen Years Building for Everyone Else. Then I Built HERA.

I used to obsess over every detail. Work. Home. Life. Everything had to make sense, feel right, be intentional. Then I’d walk into my own bathroom… and none of it did.

The vanity was peeling. Storage was awkward. The space felt like an afterthought, rushed, neglected, not designed for how we actually live. And the worst part? Every woman I knew felt the same way.

We think through every corner of our lives… except the one space we begin and end each day in. For a long time, I accepted it too. But I knew better.

I had spent nearly a decade manufacturing bathroom products for European brands you would recognise. I understood materials, functionality, what quality really meant. I just hadn’t built it for us yet.

So in 2018, I decided to. Not just to create products, but to rethink the bathroom entirely. To make it work for real homes. Real routines. Real women.

I named it HERA. Because this is for the woman who doesn’t settle, not in her life, not in her standards, and definitely not in her home.

And that’s still my promise today: to create a space where every day begins well… and ends even better.

Ee Ling
Founder, Hera Bathroom

Ee Ling, founder of HERA Bathroom, at the showroom
The Audience

A Day in HERA World

This is how the HERA woman lives. Not an aspiration we’re inventing. A reality we’re enabling.

6:15 am
The alarm goes off. She checks three messages, swings her legs out of bed. The kids will be up in twenty minutes. The window is small.
6:20 am
She steps into the bathroom. The door closes. For the next fifteen minutes, nobody needs anything from her. The light is soft. The mirror doesn’t fog. Everything is exactly where she left it, because the drawer actually makes sense now. She takes her time. Not because she has hours. Because she has fifteen minutes that belong to her.
6:35 am
The kids are up. Breakfast chaos begins. But she’s already had her moment. Fifteen minutes of stillness in a room that feels like it was made for her.
9:30 pm
The kids are asleep. She runs a bath. The tub fits the room perfectly. Warm water. No pipes groaning. No leaks. No regrets. She closes the door, and for twenty minutes, the world pauses.
Woman relaxing in HERA freestanding bathtub in modern Singapore bathroom
What We Believe

We make beautiful products. And we think you should know why.

Our vanities are genuinely excellent. Waterproof PVC that laughs at Singapore’s humidity. Freestanding bathtubs that fit inside HDB bathrooms. A modular storage system that actually solves real problems.

But great products aren’t enough. We want you to feel something when you hear our name. Not just quality, but care. That’s what HERA has always been about. Products built with intention, for the people who use them every day.

The Context

The Singapore Paradox

Singaporeans spend S$30,000 to S$80,000 renovating their homes. They agonise over kitchen tiles, living room lighting, bedroom wardrobes. Then they hand the bathroom to the cheapest contractor and hope for the best.

S$50k
Average HDB
Renovation
8%
Spent on the
Bathroom
2.4x
Daily Bathroom
Visits
45min
Average Daily
Bathroom Time

The bathroom is the most-used, least-loved room in the house. We visit it more than any other space. We start and end every single day there. And yet, for most Singapore homeowners, it’s an afterthought.

HERA exists to change that. Not with luxury price tags or imported European vanity. With thoughtful, beautiful products designed specifically for the bathrooms we actually have.

Before and after: typical Singapore bathroom vs HERA bathroom